The world is quickly shifting from analog to digital. People are using more digital content on a daily basis on mobile phones, laptops, desktop computers at work. The businesses that have not yet noticed this in their marketing strategies need to adapt fast. Being digital is not only fast-growing force in the prevailing marketing playing field but also it is set to be the future of the business.

At Brian’s Group, we love small businesses and do all we can to support their growth. To boost your business, you just have to follow five easy things. Check out the below easy yet significant marketing tips that can mark a big impact on your business success.

Control your website URL through Google’s mobile-friendly checker.

A month back, Google made a huge mobile update to their search algorithm that was aptly nicknamed “Mobile add-on.” This update can negatively influence your business website’s mobile search rankings if your site is not mobile-friendly. If you have noticed that your website is not mobile-friendly, then it is time to invest in a mobile responsive website, especially for local businesses.

Hunt for your company on smartphone’s map app.

Google Maps and Apple Maps rank 5th and 11th respectively in one survey at the topmost 15 mobile apps adopted by U.S. smartphone users. Given the demand of these apps, you might want to make sure that information about your business appearing in search results of these and other map apps is correct and up-to-date. You will be able to update any inaccurate data in Apple Maps via Apple Maps Connect.

Google your business on desktop or mobile.

Searching for your business on your desktop and the mobile phone is also an essential way to analyze what data about your business are displayed in a search result and that what does appear is correct and up-to-date. If you have a problem in looking out for your business website on your smartphone, it is a sign that your site is not mobile-friendly.

Go through your voicemail so you can call back.

The businesses who answer instantly are more likely to win over the lead. So, increase your possibility of closing more sales by making sure there are no prospects waiting for follow up in your voicemail queue.

Call back one lead in your email

When is the last time you check the email connected to your website or online advertising? Check out your emails in the inbox to get a lead. Also, see if any leads are sitting in your inbox that you can follow up with today.


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